The Meta Quest 3 launched on October 10, placing it a number of months forward of the Apple Imaginative and prescient Professional, which is slated to reach early subsequent yr however will solely be out there by way of an appointment system. No matter the way it arrives for shoppers and the way troublesome it is going to be to acquire the ludicrously costly AR headset, one analyst believes that Apple’s premium providing is up three years in comparison with what Meta has produced.
The Apple Imaginative and prescient Professional has a very totally different audience, however analyst says its ‘experiential benefit’ will appeal to clients
At $499 for the Meta Quest 3 and $3,499 for the Apple Imaginative and prescient Professional, there’s a clear pricing disparity between the 2 mixed-reality headsets. Then once more, TF Worldwide Securities analyst Ming-Chi Kuo implies in his Medium weblog put up that Apple has produced the superior headset, with the system technically mentioned to be between two to 3 years forward of the Meta Quest 3, despite the fact that it’s slated to reach in early 2024.
Nevertheless, the ambiguous launch timeline from Apple means that the head-mounted wearable is not going to be out there in January subsequent yr however someday after that. Kuo has additionally said that the Apple Imaginative and prescient Professional targets a special viewers due to its giant price ticket, however what it brings to the desk could make this headset garner extra curiosity.
“Apple’s Imaginative and prescient Professional is technically a minimum of 2–3 years forward of Meta’s Quest. Thus, when the Imaginative and prescient Professional launches early subsequent yr, despite the fact that it targets a special shopper base than the Quest as a consequence of its considerably larger value, its clear experiential benefit will affect shoppers’ buy intentions for the Quest.”
After all, promoting an Apple Imaginative and prescient Professional successor on the similar value isn’t a method that the know-how large needs to undertake for the foreseeable future, particularly if it wishes to seize the lion’s share of the market at a fast tempo. The corporate has intentions to introduce a low-cost model of the AR headset, one that may reportedly function an iPhone chipset as a substitute of a Mac one, together with a show downgrade and different watered-down options to lower its value.
Sadly, the AR headset market isn’t doing so properly at the moment, with Kuo stating that the Meta has lower its fourth-quarter shipments forecast of the Quest 3 by as much as 10 p.c, that means that shipments for the primary quarter of 2024 can decline by as much as 80 p.c quarter-over-quarter. Although the system’s $499 asking value will be entertained by many, much more maturity is required on this section earlier than it begins to choose up steam.
Information Supply: Ming-Chi Kuo